 | The ClickBank Internet marketing newsletter providing weekly updates on the industry trends |  |
| Industry News |  |  | | - Pay-per-click ads may not be as cheap as you think
Cost-per-click advertising is an inexpensive way for marketers to test the waters, but success can be expensive, Kaila Colbin writes. CPC "makes it cheap to enter the market, but when you succeed, you end up paying through the nose," Colbin writes. The solution: Know the lifetime value of a customer, and don't overlook more organic marketing options such as search engine optimization. MediaPost Communications/Online Spin blog (6/3)      - 6 tips for more effective e-mail subscriber engagement
Only about 30% to 40% of a marketer's e-mail database is made up of engaged subscribers who open the marketer's missives and take some sort of action. Here, StrongMail's Ryan Deutsch offers tips on engaging more of your base, starting with a welcome series that accurately sets the customer's expectations for how often they'll receive e-mails and what other benefits they'll get from the relationship. MarketingProfs (free registration) (6/1) | Trend Watch | | | | - Study: Mobile still lags in marketers' priorities
Most marketers still don't see mobile advertising as a key component, but six in 10 marketers in North America plan to have a mobile plan in place by next year, according to a survey by King Fish Media. Among other findings: 17% of marketers surveyed said they haven't measured the return on their mobile investments, and 10% say they don't know if they have. eMarketer (6/1) - Survey: Most companies plan to keep e-mail budgets steady in 2011
Half of B2C companies and 65% of B2B players plan to spend about the same on e-mail marketing this year as they did in 2010, while still expecting to increase the effectiveness of their programs, according to new data from Forrester Research. About 17% of companies surveyed said they regularly scrub lists for addresses that have bounced and drop contacts who haven't opened or clicked on messages lately. InternetRetailer.com (6/1) | Legal & Policy News | | | | - Congress may make Internet sales tax issue a federal case
Sen. Dick Durbin, D-Ill., is poised to introduce a bill that would allow the District of Columbia and the 44 U.S. states that have a sales tax to require online retailers to collect tax from in-state buyers, potentially putting an end to the growing patchwork of new state laws. "Federal legislation is needed to solve this issue comprehensively and uniformly, and there is no time like the present," said Michael Mazerov, a senior fellow at the Center on Budget and Policy Priorities. Politico (Washington, D.C.) (6/6) - Affiliates challenge sales tax law in Illinois
A trade group representing online affiliates filed a lawsuit to challenge a law on sales tax collection in Illinois, citing constitutional grounds. The lawsuit, filed by the Performance Marketing Association, says the law, which spurred big players such as Amazon and Overstock to cut ties with in-state affiliates, oversteps the state's authority to regulate interstate commerce. InternetRetailer.com (6/1) | ClickBank Spotlight | | | | - ClickBank partners with Easypress to bring digital products to e-readers
The e-reader market is continuing to flourish, with e-book sales now regularly surpassing those of traditional print books. ClickBank is announcing a partnership with Easypress, a company bringing complete control and ease of use to the challenging e-book creation process. The partnership is designed to provide ClickBank vendors with e-book conversion services, providing valuable opportunities to gain new customers, offering additional formats to existing customers and ultimately increasing sales. ClickBank news release. - Subscribe to other great ClickBank communications!
Do you like what you see in this weekly ClickBrief? One ClickBank client recently said, "I am receiving your 'ClickBrief' e-mail newsletter and just want to say that it is one of the best newsletters on Internet marketing that I receive." Click here to sign up for other great communications from ClickBank or to register for a ClickBank account!
| SmartQuote | | | |  | You don't have to buy from anyone. You don't have to work at any particular job. You don't have to participate in any given relationship. You can choose."
--Harry Browne,
American libertarian writer, politician and investment analyst  |
| | This SmartBrief was created for ideola09.petra@blogger.com | | | | Advertise | Looking for new ways to attract affiliates? ClickBank is pleased to announce a variety of exclusive advertising opportunities offered to our vendors. For more information regarding pricing and availability, click here.
| | | | | About ClickBank® | ClickBank® is an online marketplace for digital information products that allows individuals and businesses to attract the customers they can't find anywhere else online, and provides affiliate marketers with secure ways to be successful and profitable.
ClickBank combines a diversified, established marketplace with an infrastructure that includes industry-leading fraud prevention tools, reliable payment processing and expert customer support for more than 46,000 digital products and 100,000 active affiliate marketers. ClickBank provides services in more than 200 countries around the world and is consistently ranked as one of the most highly trafficked sites on the web.
ClickBank is privately held with offices in Broomfield, Colorado and Boise, Idaho. For more information, go to: www.clickbank.com. | | | | | | | | | | Recent ClickBrief Issues: - Tuesday, May 31, 2011
- Tuesday, May 24, 2011
- Tuesday, May 17, 2011
- Tuesday, May 10, 2011
- Tuesday, May 03, 2011
| | | Lead Editor: Doris Nhan
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment