Tuesday, May 31, 2011

May 31, 2011 - 5 ways to optimize your conversion rates

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May 31, 2011
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  Industry News 
  • 5 ways to optimize your conversion rates
    Google's recent algorithm update slowed non-paid search traffic for many sites and reinforced the importance of pay-per-click methods that give online merchants more control, writes Scott Smigler. These five tips for increasing pay-per-click conversion rates include writing advertising copy that builds high expectations and then meeting them and "shrinking" your site by removing less relevant navigation options. Practical eCommerce (5/27) LinkedInFacebookTwitterEmail this Story
  • Google tightens credit card rules for AdWords users
    Google has added three new requirements for AdWords users to tighten the rules on the use and storage of customers' credit card information, giving advertisers 10 days to comply or have their ads suspended. Advertisers must now use SSL connections to encrypt data, make it clear to consumers how their data will be used and provide them with a way to opt out from future communication. New Media Age (5/27) LinkedInFacebookTwitterEmail this Story
  • E-commerce SEO strategies to build sales at home and abroad
    Using SEO to boost international e-commerce can be a complex minefield, and companies working to boost business abroad can put their domestic operations at risk if they don't take steps to protect existing business, writes Chris Liversidge. This article explores the three key areas companies must get right to build global commerce while increasing sales at home, starting with domain architecture. SearchEngineWatch.com (5/30) LinkedInFacebookTwitterEmail this Story
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  Trend Watch 
  • Study: Social media proves effective at connecting with consumers
    Merchants increasingly are using Facebook, Twitter and other social networks to forge bonds with consumers, half of whom say they have followed a retailer on a social site or the company's blog, according to a study from Shop.org and comScore. Consumers are accessing social sites on the go with mobile devices and tablets, and they use the social networks to find deals, learn more about products, read reviews and share their own views, the study found. InternetRetailer.com (5/27) LinkedInFacebookTwitterEmail this Story
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  ClickBank Spotlight 
  • Advice for beginner affiliates
    While every affiliate's path to success will be different, there are several general tips that we think can benefit every affiliate marketer. We hope they'll be useful in helping you on your journey to affiliate marketing success. To read more, click here. LinkedInFacebookTwitterEmail this Story
  • Why most affiliates fail ... and what to do about it
    It's no secret that out of the hundreds of thousands of new people who decide to try affiliate marketing every year, only a small percentage ever make enough to quit their day job or significantly change their lifestyle. Is it because affiliate marketing is too competitive, too hard for non-techie people or just not all it's cracked up to be? Or is there another reason altogether? ClickBank blog. LinkedInFacebookTwitterEmail this Story
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