The ClickBank Internet marketing newsletter providing weekly updates on the industry trends
5 ways to optimize your conversion rates Google's recent algorithm update slowed non-paid search traffic for many sites and reinforced the importance of pay-per-click methods that give online merchants more control, writes Scott Smigler. These five tips for increasing pay-per-click conversion rates include writing advertising copy that builds high expectations and then meeting them and "shrinking" your site by removing less relevant navigation options. Practical eCommerce (5/27)
Google tightens credit card rules for AdWords users Google has added three new requirements for AdWords users to tighten the rules on the use and storage of customers' credit card information, giving advertisers 10 days to comply or have their ads suspended. Advertisers must now use SSL connections to encrypt data, make it clear to consumers how their data will be used and provide them with a way to opt out from future communication. New Media Age (5/27)
E-commerce SEO strategies to build sales at home and abroad Using SEO to boost international e-commerce can be a complex minefield, and companies working to boost business abroad can put their domestic operations at risk if they don't take steps to protect existing business, writes Chris Liversidge. This article explores the three key areas companies must get right to build global commerce while increasing sales at home, starting with domain architecture. SearchEngineWatch.com (5/30)
Study: Social media proves effective at connecting with consumers Merchants increasingly are using Facebook, Twitter and other social networks to forge bonds with consumers, half of whom say they have followed a retailer on a social site or the company's blog, according to a study from Shop.org and comScore. Consumers are accessing social sites on the go with mobile devices and tablets, and they use the social networks to find deals, learn more about products, read reviews and share their own views, the study found. InternetRetailer.com (5/27)
Advice for beginner affiliates While every affiliate's path to success will be different, there are several general tips that we think can benefit every affiliate marketer. We hope they'll be useful in helping you on your journey to affiliate marketing success. To read more, click here.
Why most affiliates fail ... and what to do about it It's no secret that out of the hundreds of thousands of new people who decide to try affiliate marketing every year, only a small percentage ever make enough to quit their day job or significantly change their lifestyle. Is it because affiliate marketing is too competitive, too hard for non-techie people or just not all it's cracked up to be? Or is there another reason altogether? ClickBank blog.
Looking for new ways to attract affiliates? ClickBank is pleased to announce a variety of exclusive advertising opportunities offered to our vendors. For more information regarding pricing and availability, click here.
ClickBank® is an online marketplace for digital information products that allows individuals and businesses to attract the customers they can't find anywhere else online, and provides affiliate marketers with secure ways to be successful and profitable.
ClickBank combines a diversified, established marketplace with an infrastructure that includes industry-leading fraud prevention tools, reliable payment processing and expert customer support for more than 46,000 digital products and 100,000 active affiliate marketers. ClickBank provides services in more than 200 countries around the world and is consistently ranked as one of the most highly trafficked sites on the web.
ClickBank is privately held with offices in Broomfield, Colorado and Boise, Idaho. For more information, go to: www.clickbank.com.