The ClickBank Internet marketing newsletter providing weekly updates on the industry trends
How good content speaks for itself You can optimize your copy for search engines to attract visitors to your site, but unless the content's good enough to stand on its own, they may not have any reason to stick around or come back, writes Sharon Flaherty. Flaherty advises marketers to populate their sites with content they "believe is interesting" and think like their readers when they're judging whether content is good enough. eConsultancy.com (3/18)
Making the most of your mobile marketing dollars Text messaging and other mobile marketing efforts are often seen as quick-hit methods with uncertain return on investment and little potential for developing long-term customer relationships, but marketers can take steps to improve the odds, writes Signal marketing director Gib Bassett. Bassett shares steps for initiating contact with mobile customers and cultivating long-term relationships. MarketingProfs (free registration) (3/16)
Google says changes to AdSense code will speed loading times Google has overhauled its AdSense code, making changes it says will cut page-loading times by at least a half-second while correcting issues that previously delayed page loads by an average of 12 seconds. The new code loads automatically into existing ads, relieving publishers from updating code on their pages. Search Engine Land (3/17)
More consumers air customer-service complaints on social media The majority of U.K. consumers surveyed by YouGov believe the recession should have spurred businesses to improve service to keep them as customers, but only 5% say that's actually happened. The survey also found that about 20% of consumers use social media channels to air their grievances more publicly than with more traditional methods, including e-mails or calling the company. eConsultancy.com (3/18)
Legal & Policy News
Bill Clinton says an e-commerce "consumption tax" is needed Former President Bill Clinton argued in a speech that some sort of "consumption tax" should be instituted on e-commerce sales to maintain fairness and competition between brick-and-mortar merchants and online retailers, which have grown far beyond the fledgling status that spurred him to sign the 1998 law that largely exempted e-commerce companies from collecting sales tax. PC Magazine (3/17)
White House to lobby Congress for a "privacy bill of rights" The Obama administration is hoping to tackle the intrusiveness of Internet data collection by promoting a bill that would set up guidelines to require companies to ask permission before using consumer information for any purpose other than for which it was originally provided. Sources say the Commerce Department will ask lawmakers at a Senate committee hearing today to pass an Internet privacy bill, and to strengthen the authority of the Federal Trade Commission. A similar proposal has come from Sens. John McCain, R-Ariz., and John Kerry, D-Mass. The Wall Street Journal (3/16)
Mobile marketing tips for Internet marketers Last year, Adam Horwitz released a product called Mobile Monopoly that took the Internet marketing world by storm. One of the main reasons it was so popular is that it taught affiliates and vendors how to quickly get involved in mobile marketing, which everyone recognizes as a huge opportunity but not many could understand how to take advantage of. In this video, Adam covers some of the most common ways that Internet marketers are taking advantage of mobile marketing to grow their businesses and make money promoting others. ClickBank Blog.
ClickBank will embrace mobile trend with new mobile features Mobile commerce is allowing an increasing number of consumers to buy and sell goods using mobile devices. It was recently reported that, according to a study by Appcelerator and IDC, mobile commerce has seen rapid expansion, with a year-over-year growth of 86%. ClickBank is embracing this trend and is announcing plans to introduce new features that will create a more mobile marketplace and meet the mobile needs of customers and community of leading Internet marketers. ClickBank press release.
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